Want to be a member of your client’s team rather than just a vendor? Social media can help. By implementing a few easy strategies to your social media marketing campaign you can develop deep and positive connections with your clients. All of which will lead to a healthy business relationship for years to come.
Let me help you.
Since you’re already using social media to market your business, keep your eyes open for opportunities for you client. Maybe you find a hole in the marketplace that your client could easily fill. Or maybe you see a job posted that would be a perfect fit for their business. Either way, your client is sure to be grateful for the suggestions.
Tip: If you’re already using (which you should be) Google Alerts or Social Mention, you can easily perform routine checks for your client.
Network.
When perusing Facebook and twitter see if there are any areas of service your client can provide to your connections. A referral can turn a regular customer into a loyal customer; who will be more than happy to return the favor.
Celebrate their accomplishments.
Is your client celebrating a grand opening? Having a sale? Perhaps they’ve having their 10 year anniversary. Whatever the accomplishment is, be sure to promote them on your twitter, Facebook and company webpage. Your client is sure to appreciate the shout out, and you’ll be gaining greater exposure.
Don’t be shy! Be an ambassador for your client, and you’ll quickly be viewed as a shining member of their team…and many others.
